App Factory Identity Series
Objective: Create a logo for the UW-Parkside App Factory, a college interdisciplinary group that develops mobile apps for real clients. The color scheme of the logo utilizes the same green used by university branding standards but introduces the color orange to create a sense of warmth and movement. I structured the logo into an isometric perspective to capture the agile essence of the app development world and communicate both the technical capability and design capability of the team to potential clients.
Responsible for: Logo, icons, postcard, and overall concept and design.
Adobe Illustrator